Air Date: May 3, 1991

SEGMENTS

Green Shopping / Tom Verde

In the 1990's the cutting edge of environmentalism may be in the supermarkets. Environmentalists increasingly recognize the power of the consumer to reduce the impacts of everyday products. Polls indicate that green consumers are affluent, educated and female. Tom Verde reports on what they look for when they shop. (07:00)

Green Consumerism: Hype or Hoax

Steve explores the promises and pitfalls of green consuming with Alan Durning, a senior researcher with the Worldwatch Institute in Washington, DC, and Alice Tepper Marlin, president of the Council on Economic Priorities and co-author of Shopping for A Better World. (05:15)

Ice Box Man / Jeff Brady

Environmental consciousness is beginning to seep into the marketplace for long-lasting durable goods. KSOR's Jeff Brady reports on one small company that is making big advances in the efficiency of the largest user of electricity in the household — the refrigerator. (05:15)

A Green Shopping Spree / Tony Kahn

Satirist Tony Kahn finds that the quest for a pure green product is not a fair contest. (03:20)

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Green Shopping

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Green Consumerism: Hype or Hoax

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Ice Box Man

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A Green Shopping Spree

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